Privacy Policy

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Quantum Controls has produced this privacy statement in order to keep you informed on how we handle your personal data. All handling of your personal data is done in compliance with (i) the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the Data Protection Act of 2018, prevailing Privacy and Electronic Communication Regulations (PECR) and any other legislation in force from time to time in any jurisdiction which implements it; (ii) any legislation in force in any jurisdiction implementing Directive 2002/58/EC or any successor thereof; and (iii) any other applicable national privacy legislation or regulations, and any guidance or codes of practice issued in respect of such legislation by data protection regulators.

This Privacy Policy applies when you visit or surf the Site without purchasing any product, when you register on the Site and when you use our services for purchasing products. By using this Site, you accept the practices described in this Privacy Policy. If you do not want to accept the practices described in this Privacy Policy, please do not use the Site.

Since personal data (“Personal Data”) of users and customers (collectively “Users“) of this Site may be processed in the European Union, notably in Italy, any processing of Personal Data will be conducted in compliance with applicable European laws.

Your personal data are collected and processed by Quantum Controls Ltd. as well as by their service providers located within and outside of the European Union (collectively “us“, “we“, “our“). Quantum Controls Ltd. has its registered offices at 6A Dukes Way, Prudhoe. NE42 6PQ.For any issues relating to this Privacy Policy you can contact our Customer Care ([email protected])  and enter ‘Privacy’ as the subject in the e-mail.

Your Personal Data will be processed to provide the services you subscribed to or reserved for registered users, to facilitate your navigation of and shopping from the website and to keep you informed of Quantum Controls Ltd. news and offers.

Quantum Controls Ltd. is the sole controller of Personal Data collected and processed for purpose of rendering the e-commerce services and the sale of products (herein the “Commercial Purposes“) through the Site.

Quantum Controls Ltd. Trading Limited is the sole data controller of the Personal Data processed for marketing purposes, notably to send to Users, also through newsletter, information and updates on its products, offers, exclusive sales, promotional campaigns and on events and similar initiatives organized by Quantum Controls Ltd. (herein the “Marketing Purposes“).


Everyone has the right to protection of his/her Personal Data. We respect Users’ right to be informed regarding the collection of and other operations involving their Personal Data. In using data that may directly or indirectly identify you personally, we will apply a principle of strict necessity. For this reason, we have designed the Site in such a way that the use of your Personal Data will be kept to a minimum and will not exceed the purposes for which your Personal Data was collected and/or processed; we do not process your Personal Data when we can provide you with services through the use of anonymous or traffic data (such as marketing research made for improving our services, browsing data processed to provide you with customized contents or offers adapted to your preferred language, your location, etc.) or by other means which allow us to identify you, apart from when it is strictly necessary or upon request by competent public authorities or the police (for example, in case of traffic data or your IP address).

This Privacy Policy provides you with all information needed to understand how we collect data which may identify the Site’s Users. For further information on our Privacy Policy, please contact us using our Customer Care e-mail ([email protected]) and enter ‘Privacy’ as the topic in the subject line, or Quantum Controls Ltd. at our respective registered offices indicated above.


Quantum Controls Ltd. is the only controller of your Personal Data as we determine the Commercial Purposes and means of processing Personal Data. For the Commercial Purposes only, Quantum Controls Ltd. has appointed certain entities that will also process Personal Data relating to the Site’s Users (herein the “Processors“).

The above mentioned service providers and Processors have been chosen because of their experience in processing Personal Data and they provide sufficient guarantees regarding compliance with data protection laws (including the technical security measures governing the processing to be carried out). In processing the Personal Data for Commercial Purposes, the Processors shall act only under the instructions from Quantum Controls Ltd. We frequently check to assure that the Processors continue to work to our standards.

Some of the Processors of your Personal Data appointed by Quantum Controls Ltd. are:

Name of courier, for shipping, delivering and returning products purchased on

For the Commercial Purposes, we collect your Personal Data (such as personal details, e-mail address, address, Credit Card numbers, bank code, tax code and telephone number, etc.) on your order form only for the purpose of selling the products ordered by you. Your Personal Data is mostly processed by electronic means and, in some circumstances, by paper-based means, such as when the processing of your Personal Data is required for preventing fraud on the Site. Your Personal Data shall be stored in a way which allows us to identify you for the period necessary for the purposes which the data was collected for and subsequently processed and, in any case, in accordance with applicable laws. Please report any modification of your Personal Data to our Customer Care e-mail ([email protected]) and enter ‘Privacy’ as the topic in the subject line or through your personal account on the Site in order to ensure that your Personal Data is always accurate and up-to-date, relevant and complete. Your Personal Data shall not be disclosed to third parties other than us for purposes which are not permitted by law or without your consent.

Aside from the Processors appointed for Personal Data processing, your Personal Data will be made available also to third parties, autonomous controllers, for purposes related to supplying services requested by Users (for example, for purchase transactions) or for purposes of third parties.

For the Marketing Purposes, we may process your Personal Data as well as browsing data (“Traffic data”) resulting from the use of the Site and of our services by any User, in order to provide Users with customized contents and offers on our services or to deliver any newsletter they subscribed to, subject to their discretionary right to withdraw their subscription to such newsletter or to oppose or object to the receiving of any advertising or marketing content which we think is of interest to a specific User. For Marketing Purposes, Personal Data and Traffic data is mostly processed by electronic means and in accordance with applicable laws and available to our Processors. Our partners will collect data and use cookies for ad personalization and measurement.Google has published information about how they use your information here.

Also, your Personal Data may be disclosed to the police or to judicial authorities, according to applicable laws and upon a formal request by such entities, for example in the event we need to prevent fraud on the Site (anti-fraud services).

Data processors will also have access to your Personal Data as stated in section 2 for the specific purposes stated therein. In all the above circumstances, your consent for data processing is not required as Personal Data Processing would be necessary for the performance of Commercial Purposes.

The reasons for collecting Personal Data will be expressly listed in the information of privacy statement that we will present from time to time on the page asking the User to provide his or her Personal Data, be it for Commercial Purposes or for Marketing Purposes. We can also have access to third parties’ Personal Data which was disclosed by its Users, for example when a User bought a product to be sent to family/friends, when the User paying for the product is different from the recipient of the product, or when a User wishes to recommend to a friend a service of the Site or the sale of a particular product. In all of the above cases, please be certain you receive the consent of these individuals before disclosing their Personal Data to us and make sure you inform them about this Privacy Policy; you will be the sole person liable in connection with the disclosure of information and data regarding such third parties if they have not provided you with their prior explicit consent for it and for any improper and unlawful use of that information. In any event, we any obligation to inform third parties required by law and, when necessary, shall request their explicit consent upon registering in their archives the Personal Data of the User indicated. Please also note that any calls made to Quantum Controls may be recorded for training and quality purposes.


Granting your Personal Data to us (in particular, your personal details, your e-mail address, your address, your Credit/Debit Card numbers and bank code and your telephone number) is necessary for processing your order for the purchase of products on our Site, supplying other services provided on the web site upon your request, or when your Personal Data is needed to fulfil obligations required by law or regulations. The refusal to provide us with some of your Personal Data necessary for performing the above purposes may consequently prevent us from processing your order for the purchase of products sold on the Site or fulfilling obligations required by law and other regulations. Therefore, failing to provide Personal Data may constitute, in some cases, a legitimate and justified reason for not processing your order for the purchase of products sold on the Site or not providing the Site’s services.

Disclosure of further Personal Data to us other than that required for fulfilling legal or contractual obligations and to be properly browse our services with necessary traffic data is, on the contrary, optional and does not have any effect on the use of the Site and of its services or on the purchase of products on the Site. We will inform you at every step whether disclosing your Personal Data to us is compulsory or optional by marking with an appropriate asterisk symbol (*) the information that is compulsory or data needed for the purchase of products on the Site.


Personal Data will be disclosed to third party companies that provide, on behalf of Quantum Controls Ltd., specific services as data Processors or to other recipients of Personal Data collected by us that process your Personal Data only for the Commercial Purposes and, in any case, according to applicable laws and regulations.

Except for to the above mentioned third parties, Personal Data will not be disclosed to any other third parties or disseminated or transferred without informing our Users of such disclosure/dissemination/transfer.


We have adopted security measures to protect Personal Data against accidental or unlawful destruction, accidental loss, alteration, unauthorized disclosure or access, and against all other reasons for data processing that do not comply with our Privacy Policy. For the best possible protection of your Personal Data outside the limits of our control and management of the same, it is advisable that your computer be provided with software devices that protect network data transmission/receipt e.g. updated antivirus systems etc., and that your Internet service provider take appropriate measures for the security of network data transmission e.g. firewalls and anti-spam filtering.

All staff undergo a training and awareness in all aspects of Data Protection.


The Site uses automatic systems of traffic data collection, such as cookies. A cookie is a file stored on the hard disk of the terminal of an Internet user; it does not contain intelligible information but it allows linking between a terminal and other information about User’s experience on the Site and his/her preferences expressed while choosing services and purchasing products offered by the Site) provided by the Users. For Cookies disseminated by our servers, no one else may gain access to the information contained therein. These information and data are gathered directly and automatically by the Site. The information collected by cookies will be processed in order to optimize the services of the Site. We have provided cookies in connection to functions such as selecting the country, the language, the location, browsing the catalogue, purchasing products online and in general in connection with the provision of services reserved to registered customers. Each Internet browser allows the blocking or the deletion of cookies. Your Internet browser contains instructions on these procedures. Please access the information on your Internet browser if you wish to delete cookies.

The acceptance of automatic data collection procedures and the use of cookies are necessary for using the Site and its services, including the purchase of products. If you have started the procedure of blocking or deleting cookies, we cannot ensure that all web pages of the Site will be displayed or that certain services will be supplied such as, for example, storage or display on the web pages of products you chose when you were finalizing the online purchase processes.


The table below lists the cookies we collect and what information they store.

  • COOKIE Name
  • COOKIE Description
  • CART
  • The association with your shopping cart.
  • Stores the category info on the page, that allows to display pages more quickly.
  • The items that you have in the Compare Products list.
  • Your preferred currency.
  • An encrypted version of your customer id with the store.
  • An indicator if you are currently logged into the store.
  • An encrypted version of the customer group you belong to.
  • Stores the Customer Segment ID.
  • A flag, which indicates whether caching is disabled or not.
  • Your session ID on the server.
  • Allows guests to edit their orders.
  • The last category you visited.
  • The most recent product you have viewed.
  • Indicates whether a new message has been received.
  • Indicates whether it is allowed to use cache.
  • A link to information about your cart and viewing history if you have asked the site.
  • POLL
  • The ID of any polls you have recently voted in.
  • Information on what polls you have voted on.
  • Indicates whether the resource form has been filled.
  • The items that you have recently compared.
  • STF
  • Information on products you have emailed to friends.
  • The store view or language you have selected.
  • Indicates whether a customer allowed to use cookies.
  • The products that you have recently viewed.
  • An encrypted list of products added to your Wishlist.
  • The number of items in your Wishlist.


We wish to inform you that we may process your Personal Data also without your consent in certain circumstances provided by laws. Legitimate interests are a lawful basis upon which the GDPR permits the processing of an individual’s personal data.

To determine whether we have a legitimate interest in processing your data, we balance the needs and benefits to us against the risks and benefits for you of us processing your data. This balancing is performed as objectively as possible by our Data Protection Co-ordinator. You are able to object to our processing and we shall consider the extent to which this affects whether we have a legitimate interest.


Your rights arising under GDPR include:

  • The right to be informed of how your Personal Data is used (through this statement);
  • The right to access any personal data held about you;
  • By emailing ([email protected]) you have the right to withdraw consent at any time;
  • The right to rectify any inaccurate or incomplete personal data held about you;
  • The right to erasure where it cannot be justified that the information held satisfies any of the criteria outlined in this policy, or where you have withdrawn consent;
  • The right to prevent processing for direct marketing purposes, scientific/historical research or in any such way that is likely to cause substantial damage to you or another, including through profile building; and
  • The right to object to processing that results in decisions being made about you by automated processes and prevent those decisions being enacted.


Each time your consent is required, Quantum Controls Ltd. will inform you in advance and will give you the option to either provide or refuse your consent for the use of your Personal Data, including your e-mail address, for the above purposes, by ticking the appropriate boxes.

We wish to inform you that we may process your Personal Data also without your consent in certain circumstances, such as when such processing is necessary for performing a legal obligation to which we are subject or when such processing is necessary for performing obligations undertaken in contracts with the users.

To the extent of applicable laws and subject to your rights, your personal data may be processed by us for sending you advertising or offers for Marketing Purposes about products and services unless you object to it at any time, either when Your personal data has been collected or at any time, notably when receiving any offer from Us.

In any case, we wish to inform you that we guarantee that the users may exercise, at any time and without having to state their reasoning, their right not to receive future communications connected to particular services upon request.


We do not control or monitor such web sites or their web content. We shall not be held liable for the web content of such sites and for the rules adopted by them in terms of your privacy and the processing of your Personal Data while you are visiting those web sites. Please, pay attention when you connect to these web sites through the links provided on our web site and read their terms and conditions of use and their privacy policy carefully. Our Privacy Policy does not apply to third party web sites and we are not at all liable for the privacy policy adopted by those web sites. The Site provides links to other web sites exclusively to help its Users in their searches and net-surfing activities and to allow links to other web sites on the Internet. When we provide links to other web sites, we do not recommend the use of these web sites and do not provide any guarantees regarding their web content or the services and products supplied and sold by these web sites to Internet Users.


We hold different categories of personal data for different periods of time. Wherever possible, we will endeavour to minimise the amount of personal data that we hold.

  • If ‘consent’ is the basis for our lawful processing of your data, we will retain your data so long as both the purpose for which it was collected, and your consent, is still valid. We review the status of your consent every twelve (12) months and treat non-response to our requests for renewal of consent as if they were your request to withdraw consent. Occasionally, we might identify a legitimate interest in retaining some of your personal data that has been obtained by consent. If we do, we will inform you that we intend to retain it under these conditions and identify the interest specifically.
  • If we process your data on the basis of ‘legitimate interests’, we will retain your data for so long as the purpose for which it is processed remains active. We review the status of our legitimate interests every twelve (12) months and will update this notice whenever we determine that either a legitimate interest no longer exists or that a new one has been found.
  • All categories of personal data that are held by us because they are essential for the performance of a contract, will be held for a period of six years, as determined by reference to the Limitations Act 1980, for the purposes of exercising or defending legal claims.


The GDPR introduces a duty on us to report certain types of personal data breach to the Information Commissioner’s Office (ICO). In situations where the likelihood and severity of the resulting breach creates a risk to your rights and freedoms will notify you without undue delay and the ICO 72 hours of becoming aware of the breach, where feasible.

If the breach is likely to result in a high risk of adversely affecting your rights and freedoms, we will also inform you without undue delay.


If you wish to receive further information on how we operate our Privacy Policy, please contact us at our Customer Care e-mail address.


To the extent that we are respectively established the UK and in Bulgaria, this Privacy Policy is governed by (herein and together, “Governing Laws”):

– the UK Data Protection Act 2018, incorporating GDPR and PECR for the other Processing of Personal Data carried out by Alexander McQueen Trading Limited as a data controller for any other processing operations.


We may amend or simply update all or part of this Privacy Policy, including when amendments are made to legal provisions or regulations which govern data protection and protect your rights. The amendments and the updating of the Privacy Policy shall be binding as soon as they are published on the Site in this section. Therefore, you are requested to regularly access this section in order to check the publication of the most recent and updated Privacy Policy.

Our Privacy Policy has been independently quality assured by JVR Consultancy